Author:


Technology such as satellite television has made it easier for audiences in the Middle East and North Africa to make American cultural products their own. Photo: Shutterstock Technology such as satellite television has made it easier for audiences in the Middle East and North Africa to make American cultural products their own. Photo: Shutterstock

Chapter 8 – American culture in its Middle East circulation

There is something about culture that comes alive in its circulation. 1 Whatever the private pleasures of reading a novel or watching a film – and whatever amount of solitude the artist occupied while he or she was creating the work of art – the interaction of reader or viewer with the creative work is inherently social.Anyone reading the words of another is put, however briefly, in a social interaction with their author – and, by extension, in a social relationship with others who also engage those words.

Continue Reading